FIND OUT WHY DAVID GENELÖV TOOK A JOB WITH ADVECTAS

David has been working at our Gothenburg office since February 2019. David has an exciting hybrid role working both as a Management Consultant and as a Project Manager for Data Science projects. He is particularly enthusiastic about creating business value with the help of machine learning. According to David, the best thing about working at Advectas is the company’s broad-based and in-depth knowhow about data processing, along with its excellence in applied methodology with the focus on concrete results.

what did you do before this?
In my earlier career I worked as a transport supervisor for the railways. My job included planning and implementation of railway transport, shunting trains and so on. After that I studied Industrial Economy at the Chalmers University of Technology in Gothenburg. I thoroughly enjoyed the student lifestyle and got involved in a lot of activities, leading to five hugely educational years where I had way too much fun!

I’ve also had the privilege of working a couple of spells in the USA, both with innovation strategies at the PARC research centre in Palo Alto, California, and with immaterial right strategies at Xerox in Rochester, New York. That’s where I became interested in machine learning and soon found I’d rather work with that than with deciding which companies should be sued for patent infringements.

what is your role at ADVECTAS?
I have a hybrid role: firstly as a Management Consultant specialising in data-driven operational development and overriding digital strategies. And secondly as Project Manager for Data Science projects. I handle customer contacts, work with the team and ensure that we make progress and deliver according to our undertakings.

THE MOST ENJOYABLE MEMORY FROM YOUR EARLIEST DAYS AT ADVECTAS?
I started at Advectas in February this year and have already had a whole lot of fun at work. I am currently the reigning Advectas Gothenburg Champion at mini-table tennis. The Friday breaks are a fun activity and I have a lot of great memories from our running events.

WHAT’S BEST ABOUT WORKING AT ADVECTAS?
All my great colleagues, naturally! We have a great perspective with our data-driven operational development since as a company we have our roots in the technological side of things, but have slowly graduated toward the more operational aspects. Advectas lives and breathes data, and for me this creates a high level of credibility as we help companies formulate strategies and prioritise among various digital initiatives.

WHAT’S SO SPECIAL ABOUT WORKING WITH ADVECTAS?
In both the areas where I operate (Management Consulting and Data Science) we get to work with future-generation technologies in order to deliver results that clearly boost our customers’ competitiveness. That’s just great! Having a concrete approach is rewarded and what is most important isn’t always to use the very latest Python library for machine learning, but rather to deliver good results. Less fluff, more application. That suits me to a ‘T’.